Entries in d-15 (1)


Martin (and Taylor) guitars, the seasons for bluegrass, and burritos vs. burgers, according to Google Trends

Guitar discussion boards (like the UMGF and Acoustic Guitar Forum) often devolve into brand wars..."What's better...Martin or Taylor?" with fans of each weighing in. I'm not going to get into my preferences (other than saying I've had three from each at various points in the past, and still have at least one of each), and there really isn't an answer to that question anyways. The primary questions I'm musing about here are (a) whether one of these brands has garnered more interest on the internet and (b) has that changed over time?

A third question ties into my ramblings from last week on the prospects of vintage guitars as investments, where I questioned (c) whether there would be continued interest in this instruments over the long haul.

I recently ran across the Google Trends tool...Here are the trends for "martin guitars" and "tayor guitars" (top) and "martin guitar" and "taylor guitar" (bottom):


  • In the top plot, Martin clearly outpaces Taylor until mid-2010 or so. Then things are pretty even. But more interestingly, both are decreasing over time. Does this indicate that people are becoming less interested in these awesome instruments over the last decade?
  • In the bottom one, Martin is higher than Taylor until early 2007, then things are relatively even for a couple of years, and then Taylor takes over. These differences aren't really the product of increasing searches for "taylor guitar"-- that stays relatively flat (or at least doesn't trend one way or another, although it spikes and falls sporadically). Again, it's due to Martin slipping.
  • I did versions of these plots with "gibson guitar(s)" included and Gibson outpaces both, but that's likely due do the fact they make both acoustic and electric guitars. But Gibson trends downward as well.
  • In the top plot there are regular yearly spikes in December; a holiday gift effect?
  • What's interesting about this is that in the last decade, Martin pumped out more instruments that ever (see here for more data). Even with Martins in the hands of more players than ever, there's less interest in them, at least using this metric. 

In looking at some Martin dreadnoughts, it looks like the D-28 is still king, and that the D-18, D-35, and D-15 are pretty much similarly searched. But the entry-level DX1 comes in second; this speaks to Martin's efforts to expand their market reach with affordable instruments.


Is the guitar become less popular? Maybe a bit, but the "electric guitar" is being hit a bit harder than "acoustic guitar" (this plot clearly shows the December spike).


Here's "acoustic guitar" and "banjo" (note that if you just enter "guitar," it dwarfs "banjo"). They both are relatively flat, just trending downward a bit, and the "martin" downward slope is steeper than the general "acoustic guitar" slope. Also, "banjo" doesn't show the December spike in the same way that "acoustic guitar" does. Kids must not be asking for banjos for Christmas.


This one for "bluegrass" is cool because is so perfectly cyclical. Interest is low in November and then increases through the following summer, peaking in the height of bluegrass festival season in July and August. Then things drop in the fall season.


Just to show that some things have gone up over time, here's "facebook" (the plots for "twitter" and "iphone" are similar).

And here we see "wendys" being passed by "jimmy johns" and "chipotle".


*Note, these analyses were inspired by research by my friends and colleagues Drs. Patrick and Charlotte Markey.